High energy workshops that deliver big laughs, deep thoughts… and major change.

Longer format presentations give participants the time they need to think through the issues and challenges facing them, and ‘try on’ new ways of interacting with the world around them.

More than just higher sales or increased productivity, (as if that weren’t enough), people say my presentations give them the confidence, resilience and motivation that can only come from knowing their greatest strengths and unique value.

That’s why I not only present at sales, marketing and branding events, I also work with clients looking for greater employee motivation, engagement, teamwork and resilience.

	Everything Starts With A Conversation Everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better. There's only one problem with that - it's wrong. Telling your customers and prospects that you'll help them - insert any high level benefit, like 'make more money', 'increase productivity', or 'be a hero in your company' - is usually as impactful, credible and differentiating as a politician saying he or she supports world peace. In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do. If that sounds simplistic, then why don't more people do it? In this interactive workshop, you'll discover how easy it is to engage people in conversations around the work you do - whether you're sitting on the beach in Mexico or sitting across the boardroom table. You'll learn the customer-centric foundation that the entire Essential Message approach is built on and you'll get the tools you need to make all your communications -- with clients and customers, colleagues, friends and even your family -- more powerful than ever! Fun exercises include the 'Back-to-Back Fairy Tale', 'Listening for Impact', and 'Digging for Drivers'.
	What Drives You Crazy Makes You Great! Whether you are the CEO of a major corporation, the entrepreneur behind a business, a salaried employee, or an independent professional like a financial advisor, consultant or coach... what makes you different is the basis of your self-confidence, your competitive advantage, and ultimately, your success in life and business. That's why discovering your authentic competitive advantage is as much the key to delivering more value to your company and customers as it is to leading a more fulfilling life. This workshop is about helping participants dig to the core of who they are in a fun and light-hearted way. And what astounds participants even more is that appreciating their own differentiation brings a whole new appreciation for other people's differentiation -- making this an incredibly effective team building exercise too! Exercises include the hilarious and rowdy 'What's Your P-POD' which gets people in touch with their 'playful nasty' side, and 'Crazy', which is fun and profound at the same time. You'll learn: What it is about what you do that drives every aspect of success in your career. How to sustain your self-confidence even during periods of self-doubt. How your uniqueness creates the greatest value you have to offer your team and your organization! Caution, this workshop is extremely empowering...
	How Many Bananas Do You Have? The 7 Habits of Highly Effective People The Five Temptations of a CEO Six Thinking Hats The 22 Immutable Laws of Marketing The 10 Commandments You’ve seen hundreds of examples of this ‘framing’ technique, but have you ever thought about how you can take advantage of it to bring clarity and power to all your presentations, proposals and strategic discussions? Distilling your arguments to a manageable set of key points is the foundation of clearer communications, more compelling presentations and proposals, and more productive conversations and discussions. What's more, it's a thinking habit that everyone can learn. In this workshop, I teach participants The Essential Message 'Bananas' technique - a 3-step process to help them create a logical framework around any subject. Participants brainstorm and improvise with sample topics, and then practice with a real opportunity to help you improve results in your organization. It's a lot of fun, it's highly interactive and most importantly, it will raise the productivity of everyone on your team! Participants learn: The 4 types of 'bananas' that provide the fundamental platform for information mapping of any topic -- this is incredibly useful for outlining presentations, workshops, books & articles, proposals and points of view. 'Reverse Benefit Engineering', a technique to quickly distil content into key points. A simple methodology to help you simplify complex recommendations and proposals.
	Sales Telepathy: How to get into your client's head and heart without going out of your mind! The principles behind Sales Telepathy are grounded in sales techniques proven by some of the most effective direct response advertising and marketing, as well as change management communications. What’s more, they can be applied just as easily and powerfully in sales conversations as in letters, brochures and websites. It's all here, and it's surprisingly easy to learn: How to start a conversation to improve your chances of finishing with a sale. How to elicit the needs and wants of the prospects so they sell themselves! How to create a ‘burning platform’ to motivate the other person to take action now. How to create a powerful sales letter in less than three minutes! Sales Telepathy for managers and corporations: Selling ideas, recommendations and strategies. Managers and directors have the hardest sales job of all -- they are in the business of selling ideas, recommendations and strategies. This workshop is an extended program that brings together the key elements of change management communications and core challenge analysis. We use the same principles of sales telepathy and apply them specifically to the needs of managers and directors of organizations. Each participant will learn how to clearly identify the rationale for the recommendation and how to communicate it in the clearest, most compelling way. This not only empowers managers and directors to link their ideas to ROI and key corporate strategies, it also makes it easier for decision-makers to evaluate the merits of the recommendation for quicker, more effective decisions.
	Ditch Your Pitch! How to create a powerful positioning statement that actually gets people interested! Any textbook will tell you what a positioning statement is and why you need it. In this Essential Message workshop, I’ll show you how to create the most compelling Positioning Statement for you -- and then I’ll show you how to turn it into a powerful sales tool that you can use in conversation so it sounds natural and engaging.
	Testimonials as a Strategic, Competitive Advantage Testimonials are so compelling that almost all the better marketers use them — but that’s just the beginning of what makes this workshop so valuable to organizations. In this workshop, participants use the process of developing dream testimonials to gain clarity and focus around your organization's mission, objectives and core value. They also apply the process to strengthen their personal brand and value to the organization. How testimonials reflect the true value that's delivered by the individual or organization What makes a good testimonial, and what makes a great one (hint, it’s not always the ‘positive’ remark!) 3 ways to solicit testimonials and even more ways to use unsolicited testimonials 5 Believability Enhancers. How to use testimonials to answer the question, ‘What do you do?’ And much, much more!
	Not Just For Laughs! Essential Message workshops are known for their fun, high energy and interactivity. That's what makes them so effective and engaging. In this workshop, we turn up the volume on fun and custom design a workshop to fit your needs. We'll start with the essentials of the Essential Message recipe, then blend in a touch of improv and mix it up with a little stand-up comedy... and whip up a great concoction of team building, employee motivation and invigoration. It's like a magic potion to give your team new skills, insights and attitudes that change the way they work!